At Novara Pet, we grew up around dogs in a busy, working-class family where they were always at the heart of our lives. As we got older, we became more aware of the additives, fillers and highly processed ingredients hidden in so many dog foods — and we knew we wanted to do better. Our research led us to raw feeding, which offered incredible nutrition but wasn’t always practical for everyday dog owners. That inspired us to create a simpler, cleaner alternative: freeze-dried raw. Real, natural ingredients, gently preserved for convenience, quality and peace of mind. Today, Novara Pet is built on one mission — nutrition with purpose — providing dogs with food that feels good, does good, and supports rescue shelters with every order.